Algorithms are not always sensitive to context. A customer’s response to a product or service is impacted on how well they slept the night before or their current mood. Until devices are created that can paint an entire picture, the use of an algorithm may backfire for an organization that is trying to provide a better customer experience.
Another problem with algorithms is the human element that is often difficult to account for. The procurement of supplies is not always as straightforward as evaluating a supplier and ordering. Sometimes deals that are not optimal financially are optimal for strategic alliances. Also, unless computers can find a way to negotiate with suppliers, it may not be able to achieve the lowest rate that would have been possible otherwise
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